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Chelsea Bell is the independent owner and designer of Stone Fox Swim and Stone Fox Sweat. Growing up near the coastal surf town of Santa Cruz, CA, her suits are inspired by the “beer and bonfire” girl, by sun kissed summer days and sandy toes.
Starting a brand new business out of her garage in late 2011, Chelsea’s story is unique. She never went to fashion design school and jokingly says her fashion degree is from the University of Google. In fact, her formal degree is actually a Bachelor’s Degree in Business from California State University Monterey Bay.
One to never turn down a lifetime adventure, Chelsea realized at an early point how documenting her adventures played a heavy role in influencing the creative process in her swimwear collections. Using photography to create and share her experiences, Chelsea has not only launched a successful swimwear line, but also built a loyal and engaged social following for Stone Fox Swim.
Stone Fox Swim designs are available worldwide and have been seen on the likes of Kate Upton, Chrissy Teigen, Lily Aldridge and Irina Skayk in the pages of Sports Illustrated.